While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. Square format has been and always will be part of who we are.

Today, we’re excited to announce that - in addition to square posts - you can now share photos and videos in both portrait and landscape orientation on Instagram. Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram

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